Doug Hoffman

Doug Hoffman

CEO, NORMI

Strengths

There is a great interest in training and an increased desire in wanting to know how to better serve clients with improved products and enhanced services. Conferences like The Experience are growing as more and more professionals seek expert help in expanding their offerings.

Weaknesses

Entry-level employees are not receiving the practical training and support they need. Our organization has focused on a FIRM membership program to offer online employee training programs to employees to help reduce liability for the employer. These types of programs are proving helpful in better educating lower-level employees on the need for a higher level of competence in the field in which they work.

Opportunities

COVID-19 brought sanitization concepts to the forefront, and professionals should establish goals to get properly educated on the need for safer, cleaner and healthier indoor environments. We are the front-line professionals who know more about indoor air quality (IAQ) than anyone else knows, and should understand the need for comprehensive IAQ solutions.

Threats

Supply chain issues will continue to plague the industry throughout 2022, so the need for better long-range planning is imperative. Keeping enough stock in place to satisfy the needs of the client and the safety of the employees will, if not addressed, pose a significant obstacle to an otherwise successful year.